Our services have been crafted to fulfill the market research, marketing strategy, and new homes sales or leasing function of a developer or home building company.
Market Research & Project Evaluation
Meinzer group can provide you with a timely and thorough market analysis to establish a competitive sales and marketing strategy that mitigates risk, identifies opportunities, and creates sustainable value.
Market research:
Province, City, Area, Neighbourhood
Competition analysis:
A review of market competitors surrounding the project
Price ceiling analysis:
Maximum price point sustainable for the area and buyer profile
Unit price refinement:
Unit pricing based on location, layout, floor level, square footage, and premiums
Project concept:
A review of the project plan, amenities based on the buyer profile, and competitive analysis
Buyer
profiling:
Age, education, mobility, income, etc.
Unit mix/product type:
Establish floor plan designs and finishes that meet buyer profile and budget
Pre-sale marketing strategy:
Lead generation and product promotion before the grand opening
Launch to sell-out marketing strategy:
Comprehensive program encompassing all marketing & advertising tactics for a successful sales cycle
Position of community:
Identify unique community attributes that would engage the target demographic
Budget development:
Cost conscious marketing strategy unique to individual builder requirements
Oversee community creative:
Coordinate creative services with appropriate vendors
Advertising program development:
Monthly strategy to ensure proper advertising placement across all mediums, including print, signage & digital
Social Media Management:
Comprehensive strategy and monthly management on the appropriate platforms
Unique selling proposition:
Identify project specific value propositions using competitive research to create a unique project brand
Marketing Strategy & Budget Development
With so many choices, many homebuyers are turning to online platforms to research their purchase options, Meinzer Group can provide project-specific marketing strategies to meet your budget requirements.
Inbound Marketing Strategy: comprehensive marketing and sales program tied directly to your CRM system, curated content creation, email marketing automation, and brand building that drives higher consumer engagement for a quicker sales cycle
Sales Centre &
Show Suite Design
Meinzer Group can provide strategic direction regarding the placement, design, and merchandising of the sales center and show suite to properly showcase the quality of the builder finishes and elevate the buyer experience.
Sales Centre Design and Placement:
Trailer location on project site or secondary off site location
Show Suite Merchandising:
Coordination of show suite furnishings to meet target demographics
Project Photography:
Coordination of all required show suite, project exteriors, sales center photography for all advertising and social media platforms
Selection Board Development:
Coordination of feature and finishes to meet target demographics
CRM set-up and online sales management:
Lead generation designed to nurture sales quality leads and convert them into sales-ready opportunities.
Implementation of sales program:
A fully integrated program to include all stages of sales and marketing cycle from pre-sales and early adopters to followers and conservatives.
MLS Services:
complimentary listing services to reduce realtor commission payout.
Commission Program Development:
structured commissions offered to realtors tailored for each sales cycle.
Sales Centre Staffing:
Comprehensive training of sales personnel on builder, product, and process
Sales reporting, tracking, admin:
Access to real-time sales monitoring program, data file storage for all documents and submission of all closing documents to legal.
Easy Move Program:
preferred pricing for the sale of buyers ‘existing home’ as a developer incentive.
Sales Management & Administration
Meinzer Group is your exclusive on-site sales team dedicated to managing the full sales cycle. Our inbound marketing programs complement the hands-on sales efforts by our team of highly trained and dedicated award-winning professionals. This ensures a more efficient and profitable sales program.
Public Relations & Customer Experience
Meinzer Group can develop a builder branded customer journey map for all stages of your project, ensuring life long advocates of your brand through referrals and future sales.
Customer Journey Mapping:
Map the customer experience at every touch point and strategic direction to improve overall customer experience.
Retention Strategy:
Marketing Automation strategies built to drive customer retention
Reputation Management:
Online review strategy, online monitoring, review management
Growth Strategy:
Collect real-time data and build engagement campaigns across various channels
Public Relations:
Strategic direction to drive messaging, content development and media relations
Vendor Management
Service provider selection and management
Legal contracts and disclosure binder set up
Management of all aspects to achieve successful Grand Opening
Stakeholder coordination
Sales and marketing budget management
Ongoing management of all elements to take a builder to sold-out status.
Project Management
Meinzer Group will coordinate all sales and marketing vendors for design installation and implementation for a successful project lifecycle.